The 2024 Mazda CX-90 is making a bold statement as a premium vehicle brand in the competitive SUV market. With its rear-wheel-drive-based underpinnings and turbocharged inline-six engine, Mazda is aiming to compete with luxury brands like BMW and Mercedes. However, the CX-90's starting price of $40,970 puts it in direct competition with mainstream mid-size three-row SUV options such as the Toyota Grand Highlander, Kia Telluride, Jeep Grand Cherokee L, and Honda Pilot.
In a recent five-way comparison test, the Mazda CX-90 outperformed its rivals and proved that it can hold its own against the competition. But to truly determine if the CX-90 is a mainstream SUV with premium decor or a genuine premium SUV with a mainstream price tag, we need to live with the vehicle for an extended period of time. Our test vehicle, the top-of-the-line 2024 CX-90 Turbo S Premium Plus, comes with a price tag of $62,550, which includes additional features like rear bucket seats, a second-row center console, swiveling headlights, and a lane-centering system.
Performance and Powertrain
Under the hood, the CX-90 Turbo S Premium Plus is powered by a 3.3-liter inline-six engine that produces 340 horsepower and 369 pound-feet of torque when running on premium gas. On regular 87 octane fuel, the power output drops to 280 horsepower. The additional power of the Turbo S variant comes at a cost, adding $7000 to the price compared to the non-S Turbo Premium Plus model.
While the CX-90 Turbo S is the most powerful version of Mazda's three-row SUV, it may not be the fastest. The vehicle's acceleration times are slightly slower than the gas-electric CX-90 PHEV, with a 0-60 mph time of 6.2 seconds and a quarter-mile time of 14.7 seconds. However, compared to other six-cylinder SUVs from mainstream brands, the CX-90 offers competitive performance.
In terms of fuel efficiency, the CX-90's 48-volt electrical system and stop-start motor help improve its mileage. The SUV averages around 23 mpg, which is slightly below the EPA's combined estimate of 25 mpg. However, this is still an impressive feat considering the CX-90's size and weight.
Handling and Driving Experience
While the CX-90 may not have the same dynamic finesse and engagement as the smaller CX-9, it still offers a more engaging driving experience compared to other vehicles in its segment. The SUV's steering is slow and heavy, and it tends to understeer despite having a relatively balanced weight distribution. The body motions are well-controlled, but the overall driving experience may not feel as special from the driver's perspective.
However, in terms of passenger comfort, the CX-90 excels. The Turbo S Premium Plus trim features luxurious tan or white leather upholstery, high-quality plastics, striking metal decor, and a fabric-covered dashboard with distinct hanging stitches. The cabin has a premium look and feel, and it's filled with advanced features like a 12.3-inch digital instrument cluster and a 12.3-inch infotainment screen with wireless Apple CarPlay and Android Auto compatibility.
Safety and Technology
Mazda has equipped the CX-90 with a comprehensive set of safety features to ensure the well-being of its passengers. The SUV comes standard with advanced driver-assistance systems like adaptive cruise control, forward collision warning, automatic emergency braking, lane departure warning, blind-spot monitoring, and rear cross-traffic alert. These features enhance the overall safety of the CX-90 and provide peace of mind to the driver and passengers.
In terms of technology, the CX-90 offers a wide range of features to enhance the driving experience. The infotainment system is user-friendly and comes with a host of connectivity options. The available Bose premium audio system delivers high-quality sound, and there are multiple USB ports throughout the cabin for convenient device charging. Overall, the CX-90 excels in terms of safety and technology offerings.
Conclusion
The 2024 Mazda CX-90 aims to establish itself as a premium SUV with its powerful engine, luxurious interior, and advanced features. While its starting price may put it in competition with mainstream SUVs, the top-of-the-line Turbo S Premium Plus model truly delivers a premium experience. With its powerful performance, comfortable interior, and advanced safety and technology features, the CX-90 is a strong contender in the SUV market.
As we continue to put the CX-90 through its paces over the next 40,000 miles, we will gain further insights into the vehicle's long-term reliability, fuel efficiency, and overall ownership experience. But based on our initial impressions, the CX-90 has the potential to solidify Mazda's position as a premium vehicle brand.
FAQs
- Is the 2024 Mazda CX-90 a luxury SUV?
While the CX-90 offers premium features and a luxurious interior, its starting price puts it in direct competition with mainstream mid-size SUVs. However, the top-of-the-line Turbo S Premium Plus model truly delivers a premium experience.
- What is the fuel efficiency of the 2024 Mazda CX-90?
The CX-90 averages around 23 mpg, which is slightly below the EPA's combined estimate of 25 mpg. However, considering the size and weight of the CX-90, this is still an impressive figure.
- What safety features does the CX-90 offer?
The CX-90 comes standard with advanced safety features like adaptive cruise control, forward collision warning, automatic emergency braking, lane departure warning, blind-spot monitoring, and rear cross-traffic alert.
- What technology features are available in the CX-90?
The CX-90 offers a user-friendly infotainment system with wireless Apple CarPlay and Android Auto compatibility. It also comes with a Bose premium audio system and multiple USB ports throughout the cabin.
- Is the CX-90 a good value for money?
The CX-90 offers a premium experience at a more affordable price compared to luxury SUVs. With its powerful performance, comfortable interior, and advanced features, it provides good value for money.
- What is the overall driving experience of the CX-90?
While the CX-90 may not have the same dynamic finesse as the smaller CX-9, it still offers a more engaging driving experience compared to other vehicles in its segment. The steering is slow and heavy, and the body motions are well-controlled.
Conclusion
The 2024 Mazda CX-90 is a strong contender in the SUV market, offering a premium experience at a more affordable price compared to luxury brands. With its powerful engine, luxurious interior, advanced safety features, and user-friendly technology, the CX-90 has the potential to establish Mazda as a premium vehicle brand. As we continue to test the CX-90 over the next 40,000 miles, we will gain further insights into its long-term reliability, fuel efficiency, and overall ownership experience. But based on our initial impressions, the CX-90 is a standout option in its segment.
